Redefining the way India interacts with toys

Welcome to the EleFant, India’s first toy rental mobile app. Our journey began with a simple yet profound idea - to revolutionize the way India interacts with toys and play, while also building the largest fleet of women entrepreneurs. We are pleased to announce the opening of 41 new stores across India.
Mission

Mission

Our mission is to provide children with a diverse range of high-quality toys that nurture their imagination, creativity, and cognitive development. We aim to build a vibrant community of women entrepreneurs who contribute to shaping a bright future for the next generation.
Vision

Vision

Our vision is to foster a generation of curious and confident learners through play. We envision EleFant as a symbol of empowerment, where women lead the way in delivering exceptional play experiences, while parents and children cherish the joy and memories created with our toys.
process

Our Process

We curate a carefully selected collection of toys that spark imagination and ignite the love for learning. Our process ensures that every toy in our library meets the highest safety standards and cleanliness requirements. With EleFant, you can be confident that your child's playtime is filled with safe and delightful experiences.

Meet our Team

MADSHADES TECHNOLOGIES PRIVATE LIMITED
Sourabh JainSourabh Jain
Sourabh Jain
Founder & Chief Toy Wala
Sourabh Jain, a Mumbai-based Chartered Accountant and loving father, founded EleFant to address a personal struggle: finding toys for his daughter.
With a fervent desire to transform playtime, Sourabh's vision gave life to EleFant - a platform offering a diverse range of rentable toys via sustainable, flexible subscriptions. Committed to empowering women entrepreneurs in managing toy libraries, EleFant stands as a beacon of empowerment and joy.
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Santhosh VemisettySourabh Jain
Santhosh Vemisetty
Head of Product & Technology
Santhosh, a seasoned product leader with a decade's experience in SaaS Product Management and Omnichannel Retail, boasts an impressive track
record managing multi-million-dollar programs for large retail enterprises and startups. He led the successful Flash In-App Delivery launch, increasing online revenue and quadrupling client numbers. Combining an Engineering background and an MBA in Marketing, Santhosh blends strong academics with practical expertise in the fast-paced world of digital retail and omnichannel commerce.
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Ashish KediaSourabh Jain
Ruchi Gour
Finance Head & Chief Investor Relations
CA Ruchi Gour, a first attempt Chartered Accountant across all stages (Year 2008) with a work exposure of 13.5 years of experience, covering a career as Vice
President Finance in Dream 11 group, Director Finance in Swiggy, Business Controller in Cloudtail India Pvt Ltd (Amazon Group), Manager Commercial in Myntra Designs Pvt Ltd, Commercial Controller in Asian Paints Ltd (Mumbai). She also has exposure as internal auditor of business processes while working with ITC Ltd in ATI batch 2009.
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Nirupa VoraSourabh Jain
Nirupa Vora
Toy Curator & Librarian Engagement Head
Nirupa Vora, an ex-Principal and Teacher, now Toy Curator and Advisor, brings vast experience as Co-Founder of Book and Toy Libraries.
Her role includes training Librarians, ensuring quality, and sourcing new products. With librarian expertise, she enhances child growth and resolves issues. Nirupa's love for books and storytelling amplifies the magic of imagination. She advocates resource-sharing, reducing carbon footprint, and shaping future generations of teachers and parents through book and toy libraries.
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Bharat JainSourabh Jain
Bharat Jain
Library Development & Operations Head
Bharat Jain, Library Training & Development Head at EleFant, is a visionary entrepreneur with a diverse background in capital markets, education, and
startups. His passion for transforming children's education and play has been a consistent guiding principle. As founder of Khilonewala, India's No. 1 Toy Library, he demonstrated adeptness in business development and sales, creating a nationwide franchise network of 100+ centers. At EleFant, Bharat's driving force is to positively impact children's lives by changing the way they play, learn, and grow.
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Abhishek JainSourabh Jain
Abhishek Jain
Training & QA Head
Abhishek Jain, EleFant's Operations Head, brings diverse experience from FMCG giants like Coca Cola and Hindustan Unilever. With an MBA and over 5
years in sales, marketing, and brand management, he's a transformative presence in education. As Promoter & Director of Renaissance College, he showcased entrepreneurship. Abhishek's brainchild, Khilonewala, India's No. 1 Toy Library, expanded to 100+ centers nationwide. His dedication at EleFant fuels reshaping children's education and play, aligning with our mission.
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Bharat JainSourabh Jain
Kusum Kanwar
Board Advisor
Ms. Kusum is an educator with over three decades of hands-on experience in the K-12 education sector: having played a crucial role in establishing one of the
most acclaimed K - 12 International Schools in Mumbai, Baroda; run by the country’s premier and renowned K- 12 Education Corporate chain, Kangaroo Kids Education Ltd. In particular, she has established and successfully integrated one of the city’s first and most intensive Special Needs Education programs in 2005. Teacher Training, Empowerment programs, School Quality Assurance & Guidance Programs (SQRP); Curriculum planning and implementation, were key departments she has directed. Development and Integration of Sports & Performing Arts Programs in K12, specifically including the Pre-Primary section have been strategic in the growth of Schools she led.
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Dr I.R. RavishSourabh Jain
Dr I.R. Ravish
Board Advisor
Dr. I.R. Ravish, Lead Consultant in the Department of Urology at ASTER RV Hospital, Bangalore, brings extensive expertise in pediatric urology,
laparoscopic urology, reconstructive urology, and robotic urology. He holds numerous qualifications, including M.B.B.S., M.S. (General Surgery), M.Ch. (Urology), and Fellowship in Pediatric Urology. With over two decades of experience, Dr. Ravish has worked in various renowned institutions and hospitals, both nationally and internationally. He is a prolific researcher and presenter, contributing significantly to the field of urology through publications and presentations in esteemed journals and conferences worldwide. Additionally, Dr. Ravish actively participates in leadership positions and charitable initiatives, further enhancing his impact on the medical community and society at large.
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Toy Library on-the-go

Discover, Play and Return with our flexible plans that suit your child's needs. Experience the joy of play and learning with a simple tap.

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FAQs

1. What is EleFant?

EleFant is an innovative toy library that enables parents to rent toys for their children. Our mission is to promote sustainable consumption and provide children with a wide variety of educational and fun toys.

2. What type of toys does EleFant offer?

We offer a wide variety of toys suitable for different age groups and interests. Our selection includes educational toys, puzzles, board games, outdoor toys, and more. We ensure that all our toys are safe, clean, and in good condition.

3. What age group is EleFant suitable for?

EleFant caters to a diverse age group from 0-12 years, ranging from toddlers to young adolescents. Each toy and book is categorized based on its suitability for a particular age group, ensuring age-appropriate learning and fun.

4. How does EleFant ensure the cleanliness and safety of the toys?

The safety and health of our users are our top priorities. All returned toys are thoroughly cleaned, sanitized, and inspected before being sent out to another user. We use UV based sanitization machine which is FDA approved, to ensure your kids enjoy 100% safe usage.